Campaign Strategy & Narrative
Many great strategies are undone by poor execution, effectively wasting great thinking and significant investments. The Jarther+ Campaign Strategy & Narrative product helps you shepherd your strategy off the page and into market, driving efficiencies and ensuring creative impact.
This product delivers clearer campaign concept and creative development guidance for your marcomms team, specialist suppliers and agencies, and is delivered as a series of collaborative workshops with an executable guidance deck.
Business Challenges Solved
At the heart of the Campaign Strategy & Narrative product from Jarther+ is an innovative campaign framework that connects strategic marketing campaigns to business outcomes and bonds execution to sales channels. You’ll find it easier to drive innovation across your team's campaign designs, with the added confidence of having access to consistent CMO-level advisory for campaign execution.
Delivery Method
The Jarther+ Campaign Strategy & Narrative product is built on a series of workshops and campaign design sessions, with the added firepower of select innovation partners to streamline options and provide expert guidance in the room. These sessions cover the three critical phases of campaign planning:
• Diagnose to understand the competitive landscape and metrics
• Design strategic options and narratives to guide the campaign execution
• Deploy the framework by guiding execution resources, including marcomm specialists, agencies, writers and designers.
The intensely practical nature of this program ensures your campaign is connected to full-funnel plans to maximise your ROI while the executable guidance deck increases the fidelity of the plan, even when distributed to multiple execution partners.
The Jarther+ Difference
With over 20 years' experience in a combination of marketing, sales and customer success experience roles, Jarther+ ensures no detail is overlooked and your plans benefit from CMO-level engagement throughout the project. These are compelling, fast-paced workshops that get work done and drive knowledge transfer, thanks to the inclusion and management of creative partners in the workshop – an added bonus that serves to accelerate innovation during the conceptual phases.