Focussed Planning
Successful ‘Focussed Planning’ becomes easier with the right strategic consultant.
Jarther+ uses an ‘additive thinking approach’ to fast-track the ‘big picture’ thinking from strategic work into a number of more detailed workstreams, aimed at creating programs to drive results:
Strategic Planning Workshops: Disciplined, researched and facilitated to extract value from the organisation’s own knowledgebase and promote a sense of ownership within your team.
Alignment Planning: Tying marketing strategies to campaign plans and ensuring the artefacts are clear briefs and instructions, designed to allow creative and campaign development that drives cut through.
Experience Mapping: Auditing and shaping the customer, sales, channel and employee experiences for your campaigns, to ensure your investments work in synergy across the various channels.
Planning Methodology: Developing and adapting proven frameworks for consistency and repeatability, paired with coaching for your team to stay coordinated.
Business Connection: Aligning business goals to marketing strategy to campaign execution plans, ensuring the senior leadership have confidence in marketing’s ability to understand the challenges and deliver exceptional commercial results.
Pitch Management: Vendor Engagement - defining, managing and evaluating external vendor engagements to balance investments against capabilities, ensuring investment efficiencies while securing the outcomes you need to achieve.
Talk to one of the leaders of ‘additive thinking’
Jarther Taylor is a marketer, an educator and an entrepreneur. It’s these three complementary perspectives which inform not only a comprehensive view of the marketing landscape but also your brand’s position within it.
If you’re looking to close the gap between your marketing strategy and in-market execution, consider a conversation with Jarther to see where the collaborative approach of additive thinking can take your organisation – and your career. Contact us.