Value Proposition Development
There is perhaps no greater – or more damaging – gap in a growth-oriented business than the gap between sales and marketing. Leaders who are able to connect marketing, sales and customer success teams to customer needs find themselves in the driver’s seat of organisational change.
The Jarther+ Value Proposition Development product is an effective, collaborative approach to unifying these parts of your business around a distinctive and powerful value proposition and is delivered as a series of collaborative workshops with executable strategy deck.
Business Challenges Solved
The Value Proposition Development product from Jarther+ offers a disciplined shortcut to creating competitive advantage by helping your team identify a customer-centric value proposition that connects with the market. Most globally-successful brands have a 'secret sauce' that has been built into a significant moat for the business.
This program helps you focus on uncovering your own version, creating differentiation for commodity or parity offerings and improving your win rate in competitive markets. Crucially, this program also helps you eliminate conflicted messaging across marketing, sales, and service functions within your business.
Delivery Method
The Value Proposition Development product has a low-friction entry point for busy executives, as the Jarther+ team do the heavy lifting of stakeholder and client interviews, combined with a comprehensive market scan to cover three critical aspects:
Diagnose to understand the positioning gap through research
Design strategic options to explore the best fit for the organisation
Deploy the positioning by mapping to existing go-to-market efforts
Your unique, powerful “secret sauce” comes to you in a clear, executive-ready Value Proposition deck with rationale.
The Jarther+ Difference
With over 20 years' experience in cross-functional leadership roles, Jarther+ is focused on co-creating with all stakeholders to ensure alignment through compelling, fast paced workshops that get work done and drive knowledge transfer. Jarther+ provides only C-Level interviewers who understand corporate stakeholder needs, maintain an objective perspective and remain devoid of organisational politics. This approach ensures Jarther+ is able to connect executive-level strategy to tactical execution to help your team drive market impact and brand value.