Marketing Strategy
Delivering marketing effectiveness over the medium to long term requires more than great leadership. You require the discipline of an articulated strategy and the aligned resources of not only your team, but specialist agencies as well. The Jarther+ Marketing Strategy product is a fast, effective way to guide your business and marketing resources and empower creative partners with a cohesive multi-year marketing strategy. This program also takes the strategy into a clear, concise action plan, and is delivered as a series of collaborative workshops with executable strategy deck.
Business Challenges Solved
The Marketing Strategy product from Jarther+ helps you build support for tactical marcomms campaigns by aligning them with a cohesive strategy. You’ll find your team’s decision-making improve, particularly in areas of marketing investment. This product is also ideal for business leaders with limited marketing knowledge who have business growth as part of their leadership remit.
We help you elevate your strategic thinking for marketing functions and develop a more business-connected marketing plan. The program is particularly suited to supporting existing marketers with an additional C-Level capability for more advanced problem-solving.
Delivery Method
Designed specifically to combine your business knowledge with the full suite of Jarther+ marketing expertise, this series of collaborative workshops steps through an effective sequence of planning modules:
• Diagnose to understand the opportunity in the market and set the parameters for the plan
• Design to develop the marketing strategy and programs of work
• Deploy to provide the instructions and introductions to experts to help execute
You’ll be the owner of a clear, executive-ready Marketing Strategy PowerPoint, containing detailed guidance to facilitate the creative development of campaigns. The product also includes an Executive Check-In meeting 4 weeks after delivery, to help maintain momentum and support the campaign execution.
The Jarther+ Difference
With over 20 years' experience as a CMO as well as CEO with extensive sales and brand responsibilities, Jarther+ is able to deliver Big 4 thinking, but in an agile, affordable package. The Marketing Strategy product from Jarther+ is built on compelling, fast paced workshops that aim to get work done and drive knowledge transfer, all backed by proven, global best practices and academic rigour. Jarther+ provides a C-level facilitator and Strategy Assistant for all sessions to facilitate the ‘live capture and synthesis’ of your team’s work. This approach ensures Jarther+ is able to deliver excellence at speed, within an environment that encourages co-creation and knowledge transfer.